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Beyond Engagement: In-image Ads Drive Brand Lift
Our clients absolutely LOVE that GumGum click-through rates average between .2 and .5 percent, our video completion rates are 62 percent and CTRs from our video light box average a whopping 1.8...
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Cat’s Pride Case Study Featured at ad:tech
We couldn’t be more proud to present our campaign for Cat’s Pride® Fresh & Light® cat litter at ad:tech San Francisco this week. During the session, “Native Ads, Images and New Must-Haves in the...
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A Disruptive Game Plan: Catching the Active Consumer
Consumer engagement. Brand impact. Whether it’s initiating a dialogue, extending a brand’s story or determining strategies to win over hearts and minds, consumers are king when it comes to brand...
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AND THE OSCAR GOES TO…
Can the visual web predict who will win The Oscar? We won’t know for sure until Sunday night, but if current image impression traffic on the GumGum platform is any indication, The Imitation Game is...
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